For Home Service Companies & Lead Buyers

You've Tried the
Lead Gen Companies.
You Know How This Usually Goes.

Somewhere right now, a homeowner in your city is searching for exactly what you do. Here's why they're not calling you. And what we built to change that.

Apply to Partner

We are not a lead marketplace. We are not a directory. We are not an agency that outsources your campaigns to another agency and hopes for the best.

We are a media buying operation that generates exclusive inbound calls, city by city and service by service, routing them to one vetted partner per market. That partner is your phone ringing with someone who already wants what you do.

Partner Call Dashboard
Live
❄️
HVAC: Emergency AC
North Las Vegas, NV · 3 min ago
4m 22s
Duration
🔧
Plumbing: Burst Pipe
Henderson, NV · 9 min ago
6m 08s
Duration
🏚️
Roofing: Storm Damage
Summerlin, NV · 18 min ago
3m 47s
Duration
100%
QA Reviewed
60s+
Min Duration
1 to 2
Vendors/City
HVACPlumbingRoofingElectricalPest ControlLandscapingJunk RemovalMoversRestorationRemodelingHome SecurityWindows & Doors HVACPlumbingRoofingElectricalPest ControlLandscapingJunk RemovalMoversRestorationRemodelingHome SecurityWindows & Doors
Watch Before Applying

Eight Minutes That
Will Change How You
Think About Lead Generation.

Most lead gen companies will not tell you what we're about to tell you in this video. They won't tell you what actually makes a lead worth buying. They won't tell you why most contractors fail with paid leads. It has nothing to do with the leads.

We will. Because we only want to work with businesses that are actually set up to win. Watch this first. Then decide.

Why shared leads fail and what exclusive city territories actually mean for your close rate
How we generate calls through in-house media buyers, not outsourced, not a marketplace
What QA looks like in practice and how it protects every dollar you spend
The honest truth about who this works for and who it does not
What it actually costs pay per call, no retainers, no surprises
How City Local Pros Works for Home Service Companies
Click to watch · Free · No opt-in required
8:24
Free to watch · No email required
Free 8 Min

"The problem is not that lead gen does not work. The problem is that the industry was built to serve the platform, not the contractor. We built City Local Pros to flip that entirely."

City Local Pros, on why we exist
100%
Calls QA'd
1 to 2
Vendors/City
Weekly
Check-Ins
The Problem We Solve

You Paid for Leads Before.
Here's What Actually Happened.

You paid for a package. The leads started coming in. And somewhere around week three, you realized these are not really leads. These are names. Maybe phone numbers. People who filled out a form six days ago and already forgot they did it. Or worse, the same contact your competitor called twenty minutes earlier.

You asked the company about it. There was an explanation. There is always an explanation.

You either kept paying and hoped it would get better, or you stopped and told yourself that paid lead generation just does not work for your business.

Here's the truth: it does work. You were buying the wrong thing.

A shared lead is not a lead. It's a race. You against four other contractors, all calling the same person, all offering the same pitch, all racing to the bottom on price just to win the job. That is not lead generation. That is a commodity auction and nobody wins except the platform.

We built a different model. One inbound call. One city. One contractor. The person calling already wants what you do. They are in your market. And they are calling you, not you and everyone else.

Honest Assessment

This Works. But Not
for Every Business.

Here's something most lead gen companies will never say to you: not every business should be buying leads. Not because the leads are not good, but because there are businesses that are not operationally ready to convert inbound calls into revenue. And sending those businesses calls does not help them. It just drains their budget and frustrates everyone involved.

We'd rather be honest with you upfront than take your money and deliver a bad experience. So before you apply, read this.

✓ This is the right fit if...
Your phone gets answered live during business hours, not voicemail
You follow up on every lead the same day, without exception
You're fully licensed and insured in your state
You can commit to a 20-minute weekly call with our team
You're comfortable with us listening to every call for quality assurance
You want consistent volume, not a one-time batch of leads
✗ This is not the right fit if...
Calls regularly go to voicemail during the business day
Your primary goal is finding the cheapest cost-per-lead
You're not set up to handle an increase in inbound call volume
You want leads without any accountability or check-in structure
You're looking for a set-it-and-forget-it arrangement
You're not operating in a market we currently serve

If you read the left column and felt like we were describing your business, you are exactly who we built this for. If the right column hit closer to home, we would genuinely rather have that conversation now than disappoint you later. Apply anyway. We review every application and we will tell you straight whether it is the right time.

The Process

No Vague Promises.
Here's Exactly What Happens.

From the day you apply to the day calls start flowing, this is what it looks like, step by step.

01
Step One

You Apply. We Review You Personally.

Every application is reviewed by a human being on our team. We look at your license, your insurance, your service area, and your phone answer rate. We are not trying to filter you out. We are trying to set you up to succeed. If you qualify, we move fast. If you do not, we tell you exactly why and what would need to change.

License Verified Insurance Confirmed Phone Answer Rate Market Availability Check
02
Step Two

Your Territory Gets Locked. Nobody Else Gets In.

Once you are approved, we assign you exclusive rights to your city and service category. One or two partners per market, and that is the ceiling. There is no five-contractor race on our platform. Your territory is protected for as long as you are in good standing with us.

City-Exclusive Rights Service-Specific 1 to 2 Partners Max Dedicated Tracking Number
03
Step Three

Our Team Drives the Traffic. You Don't Spend a Dollar on Ads.

Our in-house media buyers run campaigns across Meta, Google, and native traffic sources. We also maintain organic rankings in most of our markets. You do not manage a single campaign. You do not touch an ad budget. You answer the phone when it rings. And it will ring.

Meta Ads Google Call-Only Native Advertising Local SEO Organic Rankings
04
Step Four

We Listen to Every Call. Not a Sample. Every One.

Every call is recorded. Our QA team reviews each one against a scoring rubric: is the caller in your territory, do they have a genuine need for your service, did the call meet the minimum duration threshold. If a call does not qualify, it does not get billed. We find the problems before your invoice does.

100% Call Recording QA Scoring Rubric 60-Second Minimum Dispute Protection
05
Step Five, Every Week, Ongoing

We Check In. Because Growth Doesn't Happen on Autopilot.

Every active partner gets a weekly 20-minute call with our team. We review call quality, look at your conversion trends, identify anything on either side that could be improved, and optimize accordingly. We have never once seen a lead gen company offer this. We do it because our reputation depends on your results. We take that seriously.

Weekly 20-Min Call Call Quality Review Conversion Analysis Active Optimization
Why We're Different

Every Other Lead Gen Company
Has an Explanation for
Why the Leads Weren't Great.

We have studied what is broken in this industry. Here is how we built around every single flaw, not as a sales pitch, but as an operating model.

🔒
Exclusive Territories. Not Negotiable.

Most platforms sell the same lead to five contractors at the same time and call it lead generation. That is not lead generation. That is a race. We do not run races. Your city, your service category, your calls. One or two partners per market. The moment you are signed, no one else gets in.

→ Not shared. Not recycled. Yours alone.
📞
No Retainers. You Pay for Calls, Not Promises.

A retainer means you pay whether anything works or not. It means the bill comes on the first of the month regardless of call volume, call quality, or whether you booked a single job. We don't do retainers. You pay per qualified inbound call. The call has to meet our standards before your account gets charged.

→ Pay for results. Nothing else.
🎧
QA on Every Single Call. Not a Sample.

Most platforms spot-check calls, if they check at all. We listen to every recorded call and score it against a written rubric: geographic match, service relevance, intent confirmation, minimum duration. If a call fails any one of those criteria, it does not count toward your bill. We catch it. Not you.

→ You're not policing us. We police ourselves.
📊
In-House Traffic. We Own the Source.

We do not contract a media buying agency and pass the markup to you. Our own team runs every campaign across Meta, Google, and native. We own the ad accounts. We own the landing pages. We own the rankings. When something is not working, we fix it the same day, not after an email chain with a vendor two time zones away.

→ Direct traffic. No middlemen.
🤝
Weekly Check-Ins. Every Single Partner.

Ask any contractor how often their current lead gen company reaches out to proactively review results. You will get silence or a shrug. We schedule a standing 20-minute call with every active partner, every week, without exception. We look at the same data together. We optimize together. If something is off, we know in week two, not month four.

→ We show up. Every week. No excuses.
🏙️
City-Level Precision. Not Metro-Area Guessing.

We do not generate a "Southern Nevada HVAC lead." We generate a North Las Vegas emergency HVAC call from a homeowner whose AC stopped working at 9pm. That level of specificity changes your close rate, your drive time, and your ability to build a reputation in a real community, which compounds over time in ways a broad geo-target never can.

→ City-specific. Service-specific. Intent-confirmed.
What's Included

Everything Active
Partners Receive
From Day One.

No hidden upsells. No add-on tiers. When you're approved as a City Local Pros partner, here is exactly what is working for your business from the moment your territory goes live.

🎯
Exclusive Territory Rights
Your city, your service, your calls. No other operator in your category serves that market while you're an active partner.
📞
Dedicated Inbound Tracking Number
A dedicated local number for your territory with call recording, routing, and real-time reporting. We own the number. You own every relationship that comes through it.
🎧
100% Call QA Every Week
Every call reviewed against our written scoring rubric. Billing disputes resolved before your invoice is generated. You pay only for what qualifies.
📈
In-House Traffic Generation
Our team runs your market's campaigns across Meta, Google, native, and local SEO. You don't manage a single ad. You answer the phone.
🤝
Weekly Performance Call
20 minutes every week. Call review, conversion trends, optimization decisions. No ghosting. No canned reports. A real conversation about your results.
How Pricing Works
You Pay Per Qualified Call. That's It.
Not per lead. Not per click. Not per month. Per confirmed, live, inbound call that meets every one of our standards before it counts toward your bill.
No monthly retainer. You're not paying for access. You're paying for calls delivered. Nothing before that.
60-second minimum duration. Calls shorter than that are reviewed before billing. Short calls almost never qualify.
Geographic match required. If the caller isn't physically in your service territory, the call doesn't count.
Service match required. An HVAC call goes to an HVAC partner. There is no misrouting and billing for it anyway.
Pricing is tiered by vertical. Emergency services like plumbing and HVAC carry higher rates because they produce higher-value jobs. The math works in your favor.
Volume scales with your performance. Partners who convert well get more investment in their market. We double down on what's working.

"The goal has never been to generate as many leads as possible. It has been to generate the right calls for the right businesses. And to stand behind every single one."

Apply to Partner
Available Verticals

The Niches We
Actually Operate In

We do not try to cover everything. We go deep in home services, the categories where inbound phone calls produce the highest close rates and the most consistent revenue.

❄️
HVAC
AC RepairHeatingInstallEmergency
→ Tier 1 · Highest CPL · Emergency-driven year-round
🔧
Plumbing
EmergencyDrainsWater HeatersSewer
→ Tier 1 · High urgency · 24/7 demand
💧
Water Damage & Restoration
WaterFireMold
→ Tier 1 · Insurance-backed · High-ticket jobs
🏚️
Roofing
RepairReplacementStorm
→ Tier 2 · High-ticket · Strong CPL
Electrical
Panel UpgradeWiringEV Charger
→ Tier 2 · Safety-urgent · High intent
🏠
Home Remodeling
KitchenBathAddition
→ Tier 2 · Project-based · High value
🐜
Pest Control
TermitesRodentsGeneral
→ Tier 3 · Volume play · Recurring revenue
🗑️
Junk Removal
Same-DayCleanoutsAppliances
→ Tier 3 · High volume · Fast close
🌿
Landscaping
Lawn CareDesignIrrigation
→ Tier 3 · Seasonal strength · Recurring
Ready to Apply?

If You're the Right Fit,
Let's Find Out Together.

We review every application personally. If your market is open and you qualify, we'll reach out within 48 hours to walk through what volume looks like, what onboarding involves, and answer any questions you have.

If the market is taken, or if the timing is not right for your business, we will tell you that directly and tell you what to do next.

There's no pressure. There's no sales pitch waiting on the other end. Just an honest conversation about whether this is a fit.

Email Us Directly
partners@citylocalpros.com · Reviewed personally · Response within 48 hrs

Tell Us About Your Business

Every application reviewed by a real person · No automated rejections · Response within 48 hrs